SMS sender ID · custom sender ID in New CaledoniaBefore they read a word, they know it's you.
Your name shows up instead of an unknown number. We register it for you with the local operator, then check it with a real send.
Updated on · SMS PRO team
New Caledonia's bulk SMS pioneers since 2016: your name is registered and checked before a single text goes out.
122 characters · 1 SMS
Known at a glance
Your school, clinic or council name, right at the top of the message.
One thread, your name
On most phones, your texts line up in a single conversation.
Registered for you
With the local operator, then checked with a real send.
A name for each team
Per site or per brand, assigned account by account to your staff.
A number makes people wary.
A name gets opened.
On a locked screen, the first thing people read is who's writing. An unknown number gets left for later, or taken for a scam. A familiar name gets opened, because they already know what it's about.
Flip the screen: same day, same messages. Only the signature changes, whether you're writing to one person or to your whole contact list.
Four unknown numbers: which one would you open?
Recognised before it's even read.
A grandmother and her grandson, a bench in the shade, a message coming in. Signed by the school or the council, it's recognised before it's even opened.
Ten boxes to be recognised. Not one more.
A sender ID fits in 10 characters, spaces included, with no accents. Pick an example: it fills in box by box, and anything extra drops off the end.
Does your name fit in 10 characters?
Type it in: the tool checks the format and shows you the text exactly as your recipients will see it.
Your recipients cannot reply to this name: put a number in the message if you expect a call back.
The tool checks the format; the name itself is registered when your account is opened.
The ones that fit, and the ones that don't
| Name wanted | Verdict | Why |
|---|---|---|
SCHOOL EX | Fits | 9 characters: short, clear, and parents know it on sight. |
EXAMPLE OPTICS | Too long | 14 characters. OPTICS EX does it in 9. |
CAFÉ EX | Needs a fix | No accents in a sender ID: CAFE EX. |
560000 | Rejected | Digits only: it would be taken for a phone number. |
COUNCIL EX | Fits | 10 characters, right on the limit, as long as you really are the council. |
The name over your door, on every text.
The right name is the one your customers already see: on your shopfront, your letters, your website. Short, no accents, and yours.
Nothing that could pass for a government service, a bank or the operator, unless that's what you are. Whether it's sent from the app or from your own software, the text carries the same name.
Illustration: the shop and its sender ID, fictitious data.
A sender ID isn't made up. It's registered, and we take care of it.
In New Caledonia, a sender ID is registered with the operator before it can be used. Customers can't create one on their own: our team in Nouméa handles it, as it has since 2016.
Step 1
You choose
A name of 10 characters or fewer, that you hold the rights to.
Step 2
We register it
On your behalf, with the local operator, when your account is opened.
Step 3
We check it
A real text goes out under your name before you start sending.
Step 4
You hand it out
Your administrator assigns it, account by account, to the people who send.
We keep proof of your right to the name: your RIDET (New Caledonian business number), your website, or written permission from its owner. Nobody sends under a name that hasn't been assigned to them.
Front desk, accounts, every site: each with its own name.
An organisation can have several sender IDs, per team, per site or per brand. Your administrator assigns them account by account.
Each staff member only sends under the names they've been given, and a message can be reviewed before it goes out: see teams, roles and approval.
You can't reply to a name. Give a number, or a link.
The phone has no number to reply to. A number in the text is all it takes for a call; a short link opens a page in your colours to confirm attendance or share feedback.
A name that never changes is your signature.
Scam texts imitate well-known organisations. Your best defence comes down to four habits your recipients will learn to count on.
Always the same name
A sender that stays the same, from one send to the next.
A clear sign-off
Your organisation's name written out in full in the message.
Never ask for a code
No passwords, codes or bank details by text.
A number they can check
Your front desk number, one people can find elsewhere.
Every name builds its own trust.
Your questions, answered.
How many characters can a sender ID have?
10 characters at most, spaces included: unaccented letters, digits, spaces and a few symbols such as a full stop or a hyphen. A name made only of digits would be taken for a phone number.
Who registers the sender ID?
Our team does, on your behalf, with the local operator when your account is opened. We then check it with a real send. Customers cannot create a sender ID on their own.
Can my customers reply to my texts?
Not to the sender ID: you can't reply to a name. Put a number to call in the message, or a link to a survey if you're expecting a written answer.
Can we have more than one sender ID?
Yes. An organisation can have several names, per team, per site or per brand. Your administrator assigns them account by account, so each staff member only sends under the names they've been given.
Can we use another brand's name?
Only if you have the right to, for example with written permission from its owner. Otherwise, choose a name you hold the rights to: your brand, your trading name or the name of your organisation.
Related pages
Text your whole list
One message, a whole list, each recipient with their own personalised version.
Teams and names per account
Three roles, sub-accounts, and approval before sending whenever you want it.
Spot a scam text
The tell-tale signs, and how to stay recognisable.
The guide to sending SMS in New Caledonia
6-digit numbers, characters, sending times, rules: everything that matters here.
Let your name arrive before your message.
Tell us the name your texts should arrive under. An adviser in Nouméa calls you back, opens your account, registers your name and checks it with a real send. Ten years of sending texts across New Caledonia, since 2016, now working for your signature.
50 free SMS to try, no commitment: contact@smspro.nc